Fence your cattle
with ear tags
More rotations. Less labor. Better soil.
Why Drover
No expensive base stations or infrastructure needed.
Our tags use muscle contractions, not electric shock.
Solar panels mean no changing batteries.
2 Patents Pending
The value
Without the constraints of physical fences, unlock the full potential of your land.
Increase carrying capacity through flexible grazing management.
Reduce interior fence installation and manual labor.
Reduce soil compaction and use less fertilizers with intensive rotational grazing.
What ranchers say
I've seen Drover tags in action. I believe they will revolutionize virtual fencing and reduce stress for the cow.
Dr. Roger Osinchuk
Vet, Rancher, and Director at American Wagyu Association
"Collars feel like the first step in virtual fencing; ear tags feel like the next generation."
Cassidy Johnston
Rancher, Colorado
"Ear tags just make sense, familiar and easy to place, and there's no need to adjust for growing cattle."
Greg Wisnesky
Rancher & Ultrasound Scanner
Our supporters
Backed by leading institutions.
Drover is currently in manufacturing and will be available in early 2027. Prior to launch, we are trialling on multiple ranches. Join our mailing list to be among the first to experience Drover when it becomes available.
Ear tags are simpler to manage than collars. Because they don't require resizing as the animal grows, they offer a low-maintenance solution that fits into existing ranching workflows.
Drover utilizes EMS technology to guide cattle through muscle contractions, similar to reins on a horse. This is significantly less than the 3000v+ required for shock collars and uses only around 0.02% of the energy. We are overseen by veterinarians and animal welfare experts & animal welfare is a top priority in what we do.
Learn more about EMS technology →Yes, Drover tags have been tested extensively in tough conditions and with tough cattle. The EMS technology provides reliable directional control even in difficult terrain and across all types of cattle.
While still in manufacturing, we are yet to release pricing. However, when we do release pricing, it will be easy to find and without a 'call for a quote' process.
The tags are roughly the size of a maxi tag, and while weight has not been finalized, it is within the researched acceptable range.
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